The Berkshire Visitors Bureau is the official destination marketing organization for the Berkshires. It receives state funding as a "regional tourism council" and also orchestrates campaigns on behalf of its 700 members, including Hampton Terrace.
Reminding potential visitors about what the Berkshires can offer is increasingly difficult as budgets tighten at the state level, at not-for-profits like the Norman Rockwell Museum and Tanglewood, and at corporate members, like Canyon Ranch and Jiminy Peak.
So the message has to be clean, concise, targeted and results-oriented.
Would you not agree that the campaign above fits the bill? These posters appear in many dozens of rail and subway stations in Boston for the next several months. Hits at the Berkshire Visitors Bureau website are up 20% since the campaign started...and that is no small feat since the BVB website is already the #1 ranked website utilizing the term "Berkshires."
The goal is to do New York City next year. Very smart people are behind this campaign and I cannot imagine it will not happen.
Our sons, Colin and Tristan Rosen, graduated from high school yesterday. Tanglewood is the venue for most of the high school graduations in the Berkshires. Beats the school auditorium.
For the graduates, standing on the stage at Tanglewood makes for an unforgettable experience. This is a quite brilliant gesture on Tanglewood's part, in that virtually all of these kids are heading somewhere outside of the area for college.
And why not send them off with a strong imprint of what makes the Berkshires special.
Our daughters both graduated from Lenox, and both ultimately moved back. Many of their friends did as well.
While teenagers, very few of them appreciated what the area had to offer. Lenox is "boring," they all would have told you. But their exposure to classical music at Tanglewood (local teens know how to slip under the hedge and hang in the maze during concerts), theater (Shakespeare & Company produces and directs Shakespeare classics in all of the schools), and art (student art shows are held in local galleries and mansions), et al, represents the subliminal placement of seedlings.
Ultimately, as adults, they will compare their quality of life with their memories of the Berkshires. Their biggest challenge, if they choose to move back, is finding a career.
A new initiative, 1Berkshire, is tackling the issue. A consolidation of the Berkshire Visitors Bureau, Berkshire Chamber of Commerce, Berkshire Creative Economy, and the Berkshire Economic Development Council, the new entity will attempt to create a fertile ground for new businesses, collaborations and relocations to the area. I serve on the steering committee of this exciting initiative, and do so having seen the challenges my daughters and their husbands encountered seeking career employment in the Berkshires.
Our sons are heading to Florida State in Tallahasee. Whether they come back to the area will depend on many unforseen factors, but hopefully a lack of good jobs will not keep them away.
Hours after we proclaimed that Hampton Terrace had been renovated and refreshed after the harsh winter, BLOG, the Internet god, sent us a tornado.
Yesterday we posted "Hampton Terrace's Spring Transformation," proudly proclaiming that we had left winter's destruction in the rear view mirror. Adding a punctuation to that, our yard service showed up in the afternoon to mow and trim.
So, of course, that could never be the end of the story.
Last night, while watching the Red Sox/Yankees, I saw a crawl appear stating that dangerous storms were heading toward the Berkshires. Okay....seen that before. About 8 pm, four guests showed up to check in and I noticed a drizzle as I told them to pull their cars into the back parking lot. I walked through the house and by the time I was walking down the back steps to meet them, the sky ripped open with driving winds, rain literally blowing sideways, and branches flying through the air.
I saw a branch fall on one of the cars that was entering the parking lot, denting the roof and breaking the windshield. Our largest, healthiest maple tree split with a mighty crack.....its largest branch falling into our side porch. Our pool furniture was flying into the water, lightning was crackling all around and, of course, the power went out. All, literally, in 60 seconds or less.
Above is a photo taken from Route 7 in Lenox, west from High Lawn Farm. This is no doubt the funnel that came through Lenox taking down trees and power lines.
By this time it was dark, so I had to show our guests their four rooms under the harsh glare of our emergency light. I lit candles in their rooms and sent them out to dinner, hoping the power was still going on Church Street. It was.
All total, we had six rooms booked last night and power did not come back until after midnight.
TODAY.....4 pm.......the sky has suddenly become black and the trees are leaning sideways again. We just turned on the Weather Channel and see there are 60 mph winds and quarter-size hail coming over Canaan, New York, right at us. Here we go again.
It is because less than 30 minutes ago I had the tree pictured above cut up and removed. "BLOG.....please state your demands, and we, your humble servants will comply...."
Got to admit it....winter 2011 tore us up. That's okay, because we have swung the pendulum the other direction with more upgrades at Hampton Terrace than we'd normally consider.
Let me start by thanking Scott, Wade, the two Bobs, Sean, Jose, Juan and Antonia. We have been at this for a dozen years, and we know we can depend on certain individuals, regardless of the circumstance.
Our front entry (masonry steps and circular porch ballustrade) is completely restored - looking as fresh as the day it was built in 1897.
All of our interior ceilings, doors and trims are newly painted and the foyer and three-story-stairwell will get a fresh coat of yellow this week.
The harsh winter demanded extra effort in the yard this spring, resulting in better defined pathways, more landscaping and new pool furniture.
Everyone who stays at Hampton Terrace receives an e-mail right after check-out asking for ways that we can improve their experience. This has resulted in numerous small tweaks and upgrades in every corner of the property. And we will continue to do that...knowing that satisfied guests are our best ambassadors.
Front entry photo courtesy of six-time repeat guest Greg Pignataro
There are something like six dozen inns and b&bs in the Berkshires. Two dozen in Lenox alone. About 10% have pools. It appears that many innkeepers feel a pool is unnecessary.
And unnecessary it is. Expensive to build, maintain and heat, I cannot say that our pool has added even one dollar to our bottom line......we tended to be full June through September regardless of whether swimming was, or was not an option.....which we added in 2005.
But I look at it this way. Just like exercise may not add quantity to life, but improves quality of life......our pool adds immeasurably to the guest experience here at Hampton Terrace.
Yesterday afternoon is an example. Although the pool was a luxurious 85 degrees, the afternoon was mid-70s and a bit breezy. No one went in the pool. But around 6 pm or so, there were six couples, sitting in the Adirondack chairs around the pool, enjoying wine and cheese, serenaded by our authentic rock waterfall.
Every couple who stays a weekend at Hampton Terrace from November until mid-June....also September....gets a $30 credit at Nejaimes in Lenox...an upscale wine/gourmet food shop. We also supply glasses, plates, openers, etc.
So the couples enjoying the ambiance around the pool in the early evening were doing so on our dime....a very happy group indeed.
Today is warmer, and I suspect people will actually be IN the pool today.
So to answer my own question...without a doubt, having a pool at a B&B in the Berkshires is worth it to our guests, and therefore to us. Not to mention that occasionally my gift to myself is a martini by the pool at the end of a long day.
We have a coffee-table-sized book in our living room which gets the most wear of any other. Co-written by our friend, Nini Gilder, "Houses of the Berkshires" is well-researched and packed with rare photos never before assembled in a narrative about the impact the Gilded Age crowd and their architects had on the local countryside.
We bought the book the week it was published, but due to the limited market for it, it was soon out of print.
But thankfully, a revised edition has been created and is on sale at TheBookLoft.com. Until June 11th, it is 20% off.
I completely recommend this book as required reading for anyone who loves the Berkshires.
The Great Estates and the clusters of mansions that line the streets of Lenox, Stockbridge and Great Barrington represent the well-spring of all that is cultural about our area.
The Tanglewood estate became the summer home of the Boston Symphony. Cranwell, Wheatleigh, Blantyre, Canyon Ranch, Eastover and Kripalu's property are all estates that have become resorts and spas. The local Stanford White-designed gambling house became the Berkshire Theatre Festival. The critical mass of culture attracted Norman Rockwell, Sterling Clark and the founders of Jacob's Pillow Dance Festival. Ventfort Hall, The Mount, Chesterwood and Naumkeag have become historic house tours and museums. Elm Court hosts high-end weddings. Belvoir Terrace is a presigious arts camp. This list could go on and on.
So...who built these houses and why? What did they look like in their day?
First step....buy the book. Second step, plan a trip to Hampton Terrace and let us help you see every house you can. Since 1999, we have had 15,000 couples stay at Hampton Terrace and I assure you, they do not spend their days here staring at the walls. We send people out to sightsee and we have prepared lists to help them plan their stay. Want your list?
Hampton Terrace is 6,000 square feet and some might call it impressive. If I had low self-esteem, however, I might be intimidated by our across-the-street, 28,000 square-foot neighbor, Ventfort Hall.
In 1893, J. P. Morgan's sister, Sarah, spent over $900,000 of her inheritance constructing her summer home. You and I are the beneficiaries of her vision.
Scheduled to be demolished in the mid 1990s, Ventfort Hall was saved and is under renovation, room by room. To this point, visitors have marveled at the architectural detailing and sheer audacity of its scale, but have had to imagine how the building might have served as a home. Except for a dining room table and sideboard on loan, Ventfort Hall has been mainly on display for a decade as a building, devoid of furnishings.
No longer. As of this Saturday, fourteen restored rooms and halls will feature the imaginations of local designers.
As in most designer showcases, these rooms won't attempt to make you feel like you have walked into 1893. They will try to paint a modern patina over a Jacobean Revival palate. I suspect some will succeed spectacularly...and some will fall short.
That is part of the thrill of this type artistic exercise.
The showcase will be open seven days per week until January 15, 2012. Times vary by day so check their website for details.
Roger St. Pierre, a free-lance UK writer, recently published an article in the Belfast Telegraph about a visit to Boston and the Berkshires. His review of his night at Hampton Terrace:
"Lenox is the place to stay in these parts. The site of Tanglewood – summer home of the Boston Symphony Orchestra – it’s the inland alternative to the Hamptons for the rich and famous yet is affordable and unpretentious.
I’d recommend the delightfully renovated 1897 Hampton Terrace, a welcoming and elegant B&B whose ebullient proprietor, Stan Rosen, is an entertaining former jazz impresario who counts many of that music’s greats among his personal friends. Style and service are both impeccable here."
About the jazz impresario part: Roger writes about a lot of topics, but he is very well known in music circles. He recently produced a six-part BBC radio series on American Music, but his first-person experience with British music dates back to the 60s, when he handled PR for the Jackson 5, James Brown, Bill Haley, Marvin Gaye and dozens of other iconic American acts touring the UK for the first time. He has written over 1000 album liner sleeves, and thousands of music articles for various magazines. He also has written two encyclopedias of music and the definitive biographies of many important musicians, including Jimi Hendrix, Bon Jovi and Madonna.
And, in 1969, he was co-promoter of the historic ‘Peace For Christmas’ concert, which headlined John Lennon’s Plastic Ono Band – and outfit which included that night Eric Clapton, Keith Moon, George Harrison, Billy Preston, Alan White of Yes, Delaney & Bonnie, the Manfred Mann Band’s Klaus Voorman and, of course, Yoko.
So......those of you who know me......know that I was in some kind of personal heaven hosting this guy in my living room. We shared wine, swapped stories and dropped names for hours in front of the Hampton Terrace fireplace.
Most recently, Roger has shared his love of music with a passion for travel....having visited over 100 countries and more than 35 states. He edits UK's Holiday and Leisure World, and writes hundreds of travel guides and reviews throughout the world.
So imagine our excitement to have "made his cut!"
Anyone heard of Google Alerts? It is very easy to sign up for an e-mail "ping" every time a certain phrase pops up anywhere on the Internet.
Blogging and Facebook posting are ways I keep in touch with our guests, expose Hampton Terrace to new customers, and raise Google search engine awareness.
So to measure my effectiveness, I want to see every time Berkshire, Berkshires, Lenox or Hampton Terrace are used on the Internet in any context. I am looking for my "reach."
First...and let's get this out of the way: Kate Middleton is from the Berkshires UK (pronounced "Barkshers") so I have received SO MANY NOTICES about her and William....that if anyone confiscated my laptop they might think I am a Royal Wedding stalker.
Secondly, Warren Buffet, the billionaire owner of Berkshire Hathaway has been in the news a lot lately...or so it seems...based on the number of articles currently being posted about a scandal in his company. Most people are probably not noticing....but every mention of his name somewhere on the web pings my Blackberry. Very irritating.
Lenox: I learned that the power went out yesterday in the subways under the Lenox Square Mall in Atlanta, they are still making Lenox china, the Lenox hotel in Boston has specials, and the Lenox Hill section of Harlem has a lot of stuff going on.
Most interesting, however, is how many Hampton Terraces are out there. I knew there was a massive Hampton Terrace Resort on the Savannah River near Augusta, GA at the turn of the century. It burned down, and as far as I can tell, we are the only Hampton Terrace "lodging" establishment in the last 100 years in the world.
But there is a Hampton Terrace (street) in North Hampton, Mass., a Hampton Terrace subdivision in Libertyville, IL, a Hampton Terrace Neighborhood Association in Tampa.....and Hampton Terrace Bed and Breakfast in Lenox, MA, located in the Berkshires!
That is what I am looking for!
Kate and William Photo: John Stillwell/Getty
With the bad comes the good. By all accounts, this was the worst winter on record in the Berkshires...over 100 inches of snow and temperatures that averaged under 20 degrees for three months. That caused the snow to pile higher and higher, causing damage to pretty much everything: roofs, roads, shrubs...
Now the good: all of the melting snow and runoff has caused a saturation of the ground that is resulting in the greenest, thickest grass I have ever seen. Bare trees have exploded in foliage.
Yesterday, we took Susan fishing for Mother's Day. Yes, that is what she asked for....so we drove from Lenox down to Benedict Pond in South County. The vistas...the valleys, pastures and rolling mountains were so vivid that if someone had painted them in oil....you just would not accept it as real.
On a related note, the road to the top of Mount Greylock opens in a week, a chance to see all of Western Massachusetts in one sweeping panoramic vista.
See you soon.