The Westchester, New York society magazine, WAG, has featured Hampton Terrace in its September issue. The #1 getaway destination is the Berkshires, and Hampton Terrace receives centerpiece attention as the place to stay.
Following a lengthy article about actress Glenn Close’s Bedford home, the article displays two large Hampton Terrace photos and describes our inn as "being full of cottage-y charm." It goes on to paint a diversified and flattering picture of the Berkshires, mentioning Barrington Stage Company, the Colonial Theater, the Ferrin Gallery, the Berkshire Museum, Trattoria Rustica, Alta Restaurant and Wine Bar (walking distance from us), Shakespeare & Company (also walking distance), Mount Greylock and the Clark Art Institute. Finally, ice cream from SoCo Creamery (yes, again, close to us) receives raves.
Hampton Terrace was recently showcased in USA Today, and was also just chosen by the German version of "Discover New England" magazine as the featured lodging property for the Berkshires. As we enter our off-season, look for our Romantic Weekend Special, which includes full breakfast by candlelight, a $30 gift certiticate to Nejaimes Wine Shop, and a comfortable room with a fireplace and Jacuzzi.
Last week, Hampton Terrace and Lenox MA were featured by USA Today in a centerpiece story about the bed and breakfast industry.
A stay by Travel Editor Laura Bly was predicated by a Professional Association of Innkeeper’s Survey which indicated that in spite of the current economic environment, inns and b&bs nationally were not only surviving, but bucking trends that were causing the lodging industry in general to be down almost 30% in 2009. Most inns are showing flat to slightly negative trends….and some, including Hampton Terrace, are demonstrating significantly higher revenues as more travelers take vacations within driving distance of their homes.
Ms. Bly contacted BedandBreakfast.com, the largest on-line inn directory, to inquire what US destination might best exemplify this trend, and they recommended Lenox, Massachusetts as one of the best concentrations of upscale inns in the country. They went on to single out Hampton Terrace, sharing that our 2009 numbers through June were 60% above comparable 2008 dates. Our summer also continued this trend, with revenue up almost 20%, in spite of the fact that we did not raise our rates, and it is hard to squeeze more room nights in when you are already almost sold out.
To see the actual article, CLICK HERE.
We credit our success at Hampton Terrace to many factors, not the least of which is our loyal base of returning guests…..friends who consider us a "home away from home." As a matter of fact, Sandra Aplin of Boca Raton, Florida said exactly that in the USA Today article. Another factor is our attention to guest reviews, especially on Trip Advisor. Before check-in, we e-mail every guest to let them know that they should alert us of any issues or improvements to their stay WHILE THEY ARE HERE, so that we can address them. Then immediately upon their departure they get another e-mail from us asking how things went. This is important because most negative Trip Advisor reviews result from unaddressed guest issues….and we do not want there to be any at all. So we have spent most of the last two years sitting at the top of the Trip Advisor rankings for Lenox.. With more than two dozen inns, that is an important accomplishment.
Finally, to distinguish ourselves from a plain vanilla hotel stay, we make sure we communicate that staying at Hampton Terrace is an EXPERIENCE. A chance to "Turn Back the Clock to the Gilded Age." And we price our rooms to make people feel they have received a good VALUE. Ms. Bly wanted to know how much we were discounting in order to maintain our revenues this year. Our answer is that we have not had to discount at all….other than our normal price breaks for off-season and mid-week. That is contrary to the deep discounting trends that are haunting the lodging industry in general.
When your hotel room looks the same in Tulsa as San Diego, and when a traveler has the option of getting off Interstate Exit 89 or 90, then price does play a role. An experience at Hampton Terrace? Priceless. Well, not really, but you understand the concept.
Well, the leaf change is upon us! At this point, about 5% of the trees have tuned yellow. The orange and red are just about to come. It is wet and cold, which means nature has offered up the requirements for a wholesale transition into Foliage Season in the Berkshires. The month of October should be spectacular, and we still have rooms left at Hampton Terrace Bed and Breakfast. Recently, Hampton Terrace was listed by BedandBreakfast.com as one of the top ten places to see Fall Foliage. And we are also singled out by USA Today last week for our success attracting guests in the current slow economy. We are up 30% for the year, when the lodging industry is down 30% on average.
One way to fill our rooms is by providing VALUE. Our mid-week discount brings all rooms in our Main House and our Cottage (11 in all) down from $275/night to $190/night mid-week. Our king suites drop from $345 to $250. Full breakfast included, and we are top ranked on Trip Advisor.
Please call us at 800-203-0656 to lock something in before the trees are bare.