Anyone heard of Google Alerts? It is very easy to sign up for an e-mail "ping" every time a certain phrase pops up anywhere on the Internet.
Blogging and Facebook posting are ways I keep in touch with our guests, expose Hampton Terrace to new customers, and raise Google search engine awareness.
So to measure my effectiveness, I want to see every time Berkshire, Berkshires, Lenox or Hampton Terrace are used on the Internet in any context. I am looking for my "reach."
First...and let's get this out of the way: Kate Middleton is from the Berkshires UK (pronounced "Barkshers") so I have received SO MANY NOTICES about her and William....that if anyone confiscated my laptop they might think I am a Royal Wedding stalker.
Secondly, Warren Buffet, the billionaire owner of Berkshire Hathaway has been in the news a lot lately...or so it seems...based on the number of articles currently being posted about a scandal in his company. Most people are probably not noticing....but every mention of his name somewhere on the web pings my Blackberry. Very irritating.
Lenox: I learned that the power went out yesterday in the subways under the Lenox Square Mall in Atlanta, they are still making Lenox china, the Lenox hotel in Boston has specials, and the Lenox Hill section of Harlem has a lot of stuff going on.
Most interesting, however, is how many Hampton Terraces are out there. I knew there was a massive Hampton Terrace Resort on the Savannah River near Augusta, GA at the turn of the century. It burned down, and as far as I can tell, we are the only Hampton Terrace "lodging" establishment in the last 100 years in the world.
But there is a Hampton Terrace (street) in North Hampton, Mass., a Hampton Terrace subdivision in Libertyville, IL, a Hampton Terrace Neighborhood Association in Tampa.....and Hampton Terrace Bed and Breakfast in Lenox, MA, located in the Berkshires!
That is what I am looking for!
Kate and William Photo: John Stillwell/Getty